PBS Kids Website

This week we have been using cereal boxes to discuss how marketers target kids. We have been looking at cereal boxes and their use of strategies such free products or toys, shelf placement, slogans, catchy descriptions, highlighting certain ingredients, cartoon characters, and even colour choice to make their product more appealing. My students loved looking at the website:http://pbskids.org/dontbuyit/advertisingtricks/cerealbox_flash.html and asked that I publish it here so that they could explore it further at home.